Marriott Bonvoy
For my work on the Marriott Bonvoy project, I designed a range of promotional materials, including eye-catching QR codes, email marketing campaigns, and in-hotel signage. My designs were focused on enhancing user engagement by seamlessly integrating Marriott’s brand aesthetics with clear and actionable calls to action, such as encouraging users to join the Bonvoy loyalty program. These materials helped streamline the customer journey, offering exclusive benefits like free Wi-Fi, points, and rewards. By creating visually appealing and functional designs, I contributed to Marriott's goal of driving customer loyalty and interaction across both digital and physical platforms.
The Floral Eden
For The Floral Eden email marketing campaigns, I designed the entire visual layout and crafted the copywriting to reflect the brand’s essence of beauty, harmony, and nature. Each email immerses recipients in a vibrant world of floral imagery, inviting them to explore Eden with personalized messages like “Welcome Guardian.” Clear calls to action, such as “Explore Garden” and “Unleash Your Eden,” guide customers to engage with the brand's offerings. The design and content work together to inspire a sense of serenity and wonder, aligning with the brand’s mission while driving customer interaction and loyalty.
